Obtain 5x ROAS and $42.38 CPA with 90 days ramp up time

Raremint is a platform specializing in sports and Pokémon trading card NFT collections. They faced challenges in reaching a wider audience of NFT enthusiasts and achieving profitable advertising performance for their NFT mints. Leveraging Blockchain-ads' advanced Web3 targeting technologies, Raremint successfully ran a campaign that achieved an enormous amount of NFT mints within a 90-day period.

Campaign Overview

The primary goal of Raremint's campaign was to run profitable ads for their Sports NFT Collection, with a focus on achieving a high return on ad spend (ROAS) and a low cost per acquisition (CPA) for NFT mints. The campaign duration was set at 90 days to allow for thorough testing and optimization.

Strategy

• Web3 Audiences Targeting: Utilized pre-built audiences of ETH holders, NFT collectors, Web3 Natives, NFT Whales, and NFT Marketplace users to capture active participants in the NFT ecosystem.
• Wallet Targeting: Prioritized Metamask, Trust, and Coinbase wallets, aligning with platforms where most NFT transactions occur.
• Chain Targeting: Focused on users actively engaging with Ethereum, Polygon, and Solana chains, particularly those with high NFT transaction volumes in the past 30 days.
• Crypto Portfolio Targeting: Targeted users tagged as holding ETH and other major NFT-related tokens, with a focus on wallets holding $10,000+ to ensure liquidity for NFT purchases.

In addition to Web3 and granular targeting, the team also employed the following strategies:

• A/B Testing Framework: Iteratively optimized ad creatives, messaging, and hooks over 90 days to refine audience resonance.
• Niche Expansion: Launched with Sports NFTs, then strategically introduced Pokémon TCG NFTs to diversify collector appeal

Results

The campaign achieved exceptional results with $42.38 Cost Per Acquisition on NFT mints for Raremint:

• Massive NFT Sales: Over 1000 Unique NFTs Sold
• ROAS: 5x Return on Ad Spend
• Ramp-up Time: 90 days to achieve consistent profitability

These metrics demonstrate the effectiveness of the targeted Web3 advertising approach in reaching and converting the right audience for Raremint's NFT collections.

Why it Worked

• Targeting wallets with $10k+ balances directly increased conversion quality, as high-value collectors drove a 5x ROAS by purchasing premium NFTs.
• Focusing on Ethereum, Polygon, and Solana users ensured ads reached active NFT traders, aligning with chains where most transactions occur.
• 90-day A/B testing systematically refined ad hooks and creatives, reducing CPA to $42.38 by optimizing for Sports/Pokémon collector preferences.

Conclusion

Blockchain-Ads' Web3 targeting features and extensive Web3 Native publisher network helped Raremint achieve a 5x ROAS and $42.38 CPA for NFT mints in 90 days. The case study shows that Web3 advertising platforms can connect NFT collections with their target audience, resulting in consistent and profitable results.

‍