3,101 New Token Holders |1.36% CTR | $50 Avg. Contribution | $9.67 CPA | 5.16x ROAS

BettingCroc is a casino gaming platform offering a wide range of betting options, from sports to casino games, with competitive odds. They wanted to increase their $BCROC token holder base during their pre-sale phase. BettingCroc uses Blockchain-Ads to target Web3 audiences and post effective ads.

Campaign Overview

The campaign team launched a targeted advertising campaign to attract potential token holders during their presale. With an ad spend of $30,000, the 30-day campaign ran on the Blockchain-Ads platform, leveraging its unique Web3 targeting capabilities. 

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of Sports Bettors, HOLDers, PlayToEarn, and Web3 Natives.
• Competitor Targeting: Tracked users interacting with smart contracts of rival betting platforms including Stake.com and BC.Game to convert active bettors.
• Portfolio Balance Targeting: Aimed at wallets with $500–$1,500 balances to attract retail investors for presale participation.
• Retargeting: Implemented retargeting strategies to re-engage users who showed initial interest but didn't complete the token purchase.

Results

• Token Holders Acquired: 3,101
• Average Presale Contribution per user: $50
• Total impressions: 1,601,233
• Clicks: 21,720

Why it Worked

• Precision Targeting: Web3-native filters ensured ads reached users most likely to engage with meme-centric projects.‍
• Retargeting Efficiency: 22% of conversions came from users who initially hesitated but later joined after seeing follow-up ads.‍
• Scalable Reach: Blockchain-Ads’ network of 10,000+ websites provided viral momentum across crypto communities.

Conclusion

BettingCroc's campaign successfully leveraged Blockchain-Ads' unique targeting capabilities to reach and convert potential token holders. The strategy of combining meme coin appeal with sports betting enthusiasm resonated well with the targeted audience, resulting in a significant increase in token holders during the presale phase.