898,144 Impressions | 6.8% CTR | 7,100 Users | $8.46 CPA

BTC365 is a cryptocurrency-focused online gambling platform offering a diverse range of betting and gaming options, including sports betting, esports, live casino games, and slots. They aimed to acquire new users to grow their platform's community and engagement. BTC365 utilized Blockchain-Ads to achieve this goal effectively.

Campaign Overview

The primary objective was to attract new users to the platform by leveraging Blockchain-Ads' advanced targeting capabilities. The BTC365 campaign team ran Web3 ads for 30 days, with a total ad spend of $60,000. 

Strategy

• Web3 Audience Targeting: Leveraged pre-built audiences of BTC and Stablecoin holders, PlayToEarn gamers, Sports Betting enthusiasts, and High-Value Players
• Wallet Targeting: Included popular wallets like Metamask, OKX, Coinbase, and Trust Wallet to reach active cryptocurrency users.
• Crypto Portfolio Targeting: Targeted wallets with balances between $1,500 and $10,000 to attract high-value players.
• Retargeting & Optimization: Re-engaged users who interacted with ads but did not initially sign up.

Results

• New Users Acquired: 7,100
• Impressions: 898,144
• Clicks: 61,001

Why it Worked

1. Precise Web3 Targeting: Reaching crypto enthusiasts ensured the audience was highly relevant to BTC365's offerings.
2. Wallet and Chain Integration: Targeting users based on wallet usage and blockchain preferences enhanced ad personalization.
3. Data-Driven Optimization: Continuous retargeting and real-time analytics improved campaign performance over time.

Conclusion

BTC365's campaign using Blockchain-Ads was successful, demonstrating the potential of targeted Web3 advertising in the gambling niche. By focusing on specific audience segments and utilizing advanced targeting features, BTC365 was able to efficiently reach and engage their desired audience. This exact approach can be replicated by other platforms seeking to expand their user base within the Web3 space.