Total Impressions: 1,004,168 | Click-Through Rate (CTR): 1.54% | Investors: 4,060 | Cost Per Acquisition (CPA): $7.39 | ROAS: 5.4x

Metacade, a pioneering platform in the Web3 gaming space, sought to amplify its token presale efforts for its native $MCADE token. With a mission to create a community-driven arcade for gamers and blockchain enthusiasts, Metacade aimed to attract investors and gamers alike during its pre-sale phase. Leveraging Blockchain-Ads' advanced targeting capabilities, the campaign successfully generated significant engagement and conversions.

Campaign Overview

The campaign focused on promoting the $MCADE token presale, with a budget of $30,000 over the course of 30 days. The primary goal was to boost token sales by reaching a highly relevant audience within the Web3 gaming and crypto investment sectors.

Strategy

To achieve these results, the campaign employed a multi-faceted strategy:

• Web3 Audience Targeting: Used pre-built audiences of play-to-earn (P2E) enthusiasts, blockchain gamers, NFT collectors, and high-value players.
• Chain Targeting: Concentrated on Ethereum users, aligning with Metacade's blockchain infrastructure.
• Portfolio Balance: Targeted individuals with balances between $1,500 and $10,000 to attract serious investors.
• Ad Creatives: Developed engaging visuals and messaging highlighting Metacade's unique features like play-to-earn mechanics, community governance, and innovation through Metagrants.
• Optimization and Retargeting: Used real-time analytics to refine targeting and retarget users who interacted with the ads but had not yet converted.

Results

• Presale Conversions: 4,060 investors bought the $MCADE token
• Token Sales: $162,000
• Impressions: 1,004,168
• Clicks: 13,751

Why It Worked

The campaign's success can be attributed to several key factors:

• Precise Targeting: By focusing on specific Web3 audiences and wallet users, the ads reached individuals most likely to engage with Metacade's offering.
• Data-Driven Optimization: Continuous monitoring and adjustment of ad performance ensured maximum efficiency in reaching conversion goals.

Conclusion

Metacade's token presale campaign demonstrates the power of Blockchain-Ads' platform in driving results for Web3 projects. By leveraging advanced targeting capabilities and engaging creatives, Metacade successfully attracted investors and gamers to its ecosystem. This case study underscores how tailored strategies can effectively promote blockchain-based initiatives in competitive markets.