Impressions 1,537,888| Clicks: 52,345| Users Acquired: 6,118| Cost Per Acquisition (CPA): $7.35

Gashark is a gambling platform focused on delivering a seamless and engaging user experience. They wanted to acquire new users and expand their customer base. Here's how they used Blockchain-Ads to achieve this goal effectively.

Campaign Overview

Gashark launched a user acquisition campaign with an ad spend of $45,000. The campaign aimed to attract new users to their platform within a 30-day timeframe. By leveraging Blockchain-Ads' advanced targeting capabilities, Gashark achieved significant reach and engagement.

Strategy

• Web3 Audience Targeting: Used prebuilt audiences of high-value players, blockchain gaming enthusiasts, and sports betting audiences to ensure relevance.
• Wallet Targeting: Targeted users with Metamask, Trust, OKX and Coinbase wallets, known for their active engagement in Web3 ecosystems.
• Portfolio Balance: Targeted users with portfolio balances ranging from $1,500 to $10,000 to attract financially capable players.
• Retargeting & Optimization: Re-engaged users who interacted with the ads but did not convert initially, ensuring maximum ROI.

Results

• Impressions: 1,537,888
• Clicks: 52,345
• Users Acquired: 6,118

Why It Worked

1. Precise Targeting: Leveraged Web3 audience segmentation and wallet targeting to reach highly relevant users.
2. Optimized Engagement: Retargeting ensured that potential users who showed interest were re-engaged effectively.
3. Efficient Budget Utilization: Achieved a low CPA of $7.35 while maintaining high conversion rates.

Conclusion

By utilizing Blockchain-Ads' advanced targeting tools and optimization features, Gashark successfully acquired over 6,000 new users at an efficient cost. This campaign highlights the power of Web3-focused advertising for driving user acquisition in the gambling niche.